How to build a listicle presell page that sells without reading like a ranking
What a listicle presell is, when it beats a bridge or advertorial, the section order for a reasons-why page, example patterns and the FTC label rules.
Guides
How to structure, write, label, test and measure the page between your ad and your order page. Newest first.
All guides
How to build a quiz funnel for paid traffic
What a quiz funnel is, how to map segments and results, write the first screen to match the ad, pick a quiz funnel builder, track it and keep it compliant.
What to put on a bridge page for affiliate offers
What a bridge page is in affiliate marketing, the sections to put on one, an annotated example, when it needs presell length, and the mistakes ad networks reject.
How to measure presell-to-sale conversion by traffic source
How to measure presell conversion rate: the events to track, presell to order page conversion, landing page to sale conversion, and how to read it per traffic source.
Landing page split testing for presells: what to test first and when to call it
Landing page split testing for presells and advertorials: what to test first, how to split traffic, how long to run it, sample size, and when to call a winner on EPC.
VSL presell or text presell: which one to run first
When to start with a text presell and when a VSL presell should go first, how the two stack in one funnel, and how to test the order on EPC.
Guides are written from the published rules of the ad networks, the FTC's guidance on advertising and endorsements, and vendors' own documentation, and they link those sources. Where a guide explains a page type, it links the example page that shows it.
Browse by topic
AdvertorialsWhat an advertorial is, how a story-led ad page is structured, and complete examples you can copy.
Presell and bridge pagesHow a presell page is built, the formats it takes (advertorial, listicle, quiz, VSL, bridge) and how it hands the reader to the order page.
Direct-response copywritingThe direct-response copy a presell runs on: headlines that select the reader, leads that earn the scroll, offers and guarantees that close.
Compliance and disclosuresHow to label an advertorial, which claims get presells rejected, and what ad networks check on a landing page.
Testing and measurementHow to split-test a presell without breaking your ad campaigns, and how to measure the number that matters: sales per presell visitor.
Tools to build presellsWhat to look for in a tool for presells and order pages, and how the common options differ.